Under the slogan "Promoting Values and Building Community Awareness," the Dillni educational campaign was launched on the morning of Saturday, May 3, 2025, in Jerusalem, with the participation of 42 Jerusalemite schools across various educational levels.
The campaign aims to instill educational values within the school environment through interactive activities, creative content, and daily messages implemented collaboratively by both educational staff and students. The vision is to integrate values into the school’s everyday experience.
The campaign’s activities target all components of the school community—from students and parents to teaching staff and the local community—in order to foster a spirit of partnership and belonging, and to position the school as a vibrant center for building positive community awareness.
The campaign is organized by Al-Rajaa Organization, in alignment with its educational vision to support and empower Jerusalem schools in establishing a learning environment rooted in values and identity.
Prior to the campaign launch, a guidance day was held for school staff, with over 130 teachers participating. The aim was to guide them on how to lead the campaign within their schools and effectively activate its value-based content.
A specialized media workshop was also held for school media coordinators to enhance their documentation and educational content creation skills and to unify the campaign's media vision.
In the week leading up to the launch, three short films were produced and published in collaboration with school principals who serve as campaign ambassadors. These films highlighted the campaign’s themes in an inspiring way, providing a visual and emotional introduction to the campaign’s values.
Participating schools also received the Dillni Box, which includes printed materials, posters, and various educational tools specifically designed to help implement campaign activities and reinforce its messages in both classroom and school settings.
The official launch ceremony was hosted at Ras Al-Amoud Boys’ Secondary School, with the participation of school representatives, educational figures, and members of the organizing committee. The event featured an introductory presentation on the campaign and interactive segments reflecting its spirit.
The campaign will run until May 8 and will include classroom workshops, digital content, and visual and audio engagement within schools—among them, adopting the "Dillni Song" as a daily school bell chime.